First, the industry an opportunity. Snack food market will continue to expand product variety will further enrich gradually toward healthy direction. Global snack food manufacturers are publicity Anhui pocket Gurkha snack foods can be part of a healthy balanced diet - that is, low calorie, low fat, low sugar, Anhui pocket Gurkha snack foods. In Western countries, low oil potato foods and fruits and vegetables as raw materials in Anhui pocket Gurkha snack foods favored, sales momentum is getting better and better, natural health Anhui pocket Gurkha snack food market continues to expand. 2. High-end market will be further expanded. Relative to foreign brands, Anhui pocket Gurkha snack food companies are more concentrated in the low-end market, high-end market development is also a direction for the future. 3. Healthy snack food category Anhui pocket Gurkha development potential is huge. Survey data show that 58.4 percent of people for new brands and new products with keen interest and will always try. Especially in food nutrition and health, they are more concerned about food green, natural and healthy, vitamin-rich and also have other functional properties of food is also very interested. 4. Snack food has always been the main selling point is the taste, if Anhui pocket Gurkha snack food companies in the taste innovation, both to nutrition and health are two factors, the market space is released sales potential would be immeasurable . Second, the current challenges snack food companies not only have the potential development opportunities, are also facing unprecedented challenges, market competition will intensify. 1. Currently a huge number of snack food companies, the price war after another, all sorts of promotional tools, which Anhui pocket Gurkha snack food companies in product innovation, marketing strategy, branding, innovation, brand image, and many put forward higher requirements. 2. Low barriers to entry snack food industry, which is an opportunity for many companies, but for traditional brands, it is easy to fall into the fierce competition, its a great threat. 3. At present, most local Anhui pocket Gurkha snack food companies in the capital, scale, human resources, management and other aspects, especially in marketing and management aspects of lack of brand awareness is poor, weak sense of competition, market development capability is not strong, become emboldened enough. 4. Foreign-funded enterprises to increase investment in China's domestic market development efforts, will pocket Gurkha domestic Anhui snack food companies have a greater impact and pressure. Third, the future development of ideas local snack food companies should use their own advantages, based on local characteristics, jointly develop the market, pushing operations, assess the situation, in order to stay ahead of changes in the industry. 1. Implementation of the differentiation strategy snack food enterprises should seize the opportunity to jump out of the circle of product homogeneity, the implementation of differentiation strategy, with differentiated features to improve consumer awareness, with the inherent superiority of the product will be closely linked to consumers and businesses through innovative products, build brand and expand the market out of a sustainable development path. 2. Product development, adhere to different geographical localization strategy in consumer tastes, nutrition, health, etc. Based on the analysis of potential demand, innovative flavors, develop new packaging, for in taste, packaging and nutritional aspects meet consumers Anhui pocket Cameroon Leisure Food differentiated demand. 3. Market positioning strategy based on their financial strength and technological level, timely adjustment of product market positioning, in addition to low-end market stable stand outside, you can set his sights on high-end market, in order to obtain more profits. 4. Strengthen exchanges native Anhui pocket Gurkha snack food companies should learn from foreign companies, learning their marketing, management experience, innovation, etc., in order to more intense competition in the future to get one on the grounds of their own.