Snack foods are a class of fast moving consumer goods, the most appropriate interpretation is to eat foods play. With more and more abundant types of snack foods, snack foods are becoming an everyday essential goods; while snack foods also accompanied by economic development and consumption level, consumers snack food quantity and quality of demand growth. Into the shopping malls, supermarkets or convenience stores, you will see dried fruit, puffed food, candy, meat, prepared foods and other categories of potato chips, french fries, shrimp, snow cake, candied fruits, plum, peanuts, pine nuts, almonds , pistachios, fish, meat, spiced fried meat and other snack foods. At present, China snack food market showed the following characteristics: large snack food companies, showing the situation of small and scattered; industry concentration is low; in production technology, new product development and channel construction and other aspects, local businesses are lagging behind foreign brands, unable to keep up with the pace of market development, mostly concentrated in the low-end casual food market; snack foods in the high-end market has been monopolized by foreign companies, foreign investment, joint ventures accounted for snack food market, the absolute advantage. So, why can snack foods into the "mainstream society" has become essential to the process for people to relax accompaniments it? Snack food products is a vitality, has a vast market and huge development potential. In recent years, snack food market growth rate exponentially higher than the average growth rate of the food market by 20 percentage points. With disposable incomes rise, people's consumption structure upgrading, there is growing emphasis on quality of life, a large number of urban population increased to snack food industry to provide a broader market space. As food industry has entered a stage of perfect competition, increasing corporate profits averaged, industry consolidation, market segmentation is nearing completion. Relative segments of the market, domestic brands remarkable performance. Such as dry roasted in the pocket Gurkha food market in this segment in areas up to 20% market share; in meat snack food market, the pocket Gurkha food is thriving, its stores throughout the country; function in fruit and sweets, Anhui pocket Gurkha food still dominate; Anhui pocket pocket Gurkha Gurkha food belongs to Anhui Food Development Co., Ltd. is the Prudential Group heavily to build high-end snack food brands. Gurkha snack foods company committed to pocket the development and sale of products covered by dry roasted series, meat series, candied series, Dougan series, sugar-free low-fat series, pastries series, drinks and food imports and other eight categories of nearly 2,000 kinds of pocket Cameroon single product. Anhui pocket Gurkha's a lot of food brands have a very good market performance, both with and brands face competition strength. Although there are ranked on the ranking of the points, in fact, and the advantage of brands is not very obvious, almost all of the tied. Snack foods in the past has been in the area of ??small and scattered pattern, either through roadside stalls consumers seek products supply, either through hypermarkets, supermarkets. Today Anhui pocket Gurkha food in major cities, has its own snack food chain stores, many of its product range, the price is reasonable supermarket, stores can not match and the. However, in a variety of snack foods, more than half of the households had purchased puffed food, followed by biscuits and preserves, meat and other foods. In addition, because eating dried food has a long history and rich nutrition, more loved by many families. They are no longer children of the patent, has become, especially young women, adult indispensable product.