"Micro-letters" Such emerging electronic business model can become a new channel for sales of snack food industry? How to make moves to win? This is a topic of concern to everyone. "Micro-channel" like a mysterious beauty, is a diversified product, mouth-watering, yet full of mystery and uncertainty. Seemed close at hand, it seems very far away. For the moment, no doubt micro-channel platform is an efficient service platform. More and more casual traders see this, gradually introduced its proprietary micro-channel platform, Anhui pocket Food Company is one of Cameroon, pocket Gurkha company launched its own micro-channel platform for micro-channel circle pocket Gurkha customers snack foods sales and service and achieved good sales results. But everything has two sides, so the micro-channel marketing is also a double-edged sword, used properly can bring huge returns, but still it is a new thing, the wrong policy can easily lead to micro-channel marketing point of no return. For this reason, industry insiders have said that only by achieving micro-channel applications, services, circle of friends, interactive, numbers, and several other large public sector together with, to be able to fully dig out its value. First, the snack food business micro-channel number as public advocacy and counseling tools, directly involved in micro-applications, providing users with self-service, users will be able to achieve through a brief reply preliminary understanding and accept simple service. Then through the daily information push to achieve further communication between users. Of course, these snack food information it must be useful, which can cause the user's further attention. Then, we can whisper or micro-channel groups and other means, with customers and customer groups to further communication, shortening the distance to achieve the interaction. To tackle snack food micro-channel marketing, businesses must consider good, how their public information platform for information dissemination to grasp the degree of snack foods, not consumers bored. "The industry currently have a tendency to social marketing, the Internet and other new concepts too mystical, communication between the industry and the Internet is the lack of an Internet-based snack food industry applications team extremely lacking, so the result is that we tend to chase concept, while ignoring the reality of the foundation. "one senior snack food industry experts say their own views, but also represents a lot of snack foods from the voices of practitioners. Some things are too often not able to conceptualize a good grasp of snack food consumer's eye, and ground gas children, the real thing was really attractive. Thus achieving online and offline interaction to achieve a virtuous cycle, which requires a large number of industries to understand, understand technology, understand marketing, understand the network of talent. Tackling micro-marketing second key point is to ensure that the price and quality leisure products, the establishment circles credibility. Whatever the form of marketing, brand influence and good reputation are the snack food business and brand development of the core competitiveness.